The 1% Edge That Changes Everything
You already have the skill. You've put in the work. You know what you're capable of.
But there's a gap between your training performance and your competition performance. Between what you can do and what you consistently deliver when the stakes are high.
That gap isn't about talent or effort. It's about mental access.
In this video, see how targeted mental training helps an elite rugby player access his natural throwing ability under match pressure - consistently.
The difference between elite performers and everyone else isn't just physical ability. It's the reliable mental pathway to that ability when it counts.
💬 Testimonial:
"Rob has been a great help to me over the years, particularly with my throwing/closed skill work. I have improved in my ability to focus and move on quickly from mistakes with his help, which are both crucial in elite sports of any kind. I would highly recommend Rob to anyone looking to gain a mental edge in their sport."
— Dave Heffernan, Connacht & Irish Rugby
Mindset Over Mechanics
In this clip, you’ll see what real mindset coaching looks like. This isn’t just about routines or habits — it’s about rewiring how you think, feel, and respond in high-pressure moments.
Whether you're on the court, field, or course, the ability to regulate your mind in real time is what separates good from great.
You Have the Ability — Let's Make it Accessible
You're not here because something's wrong. You're here because you recognize the difference between your potential and your consistency.
Maybe you've noticed:
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Your training performance doesn't always translate to competition
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You have moments of brilliance but can't replicate them on demand
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Pressure sometimes disconnects you from your natural rhythm
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You know there's another level, but you're not sure how to access it consistently
This isn't about fixing problems. It's about optimizing access to the performer you already are.
The Performance Optimization You've Been Looking For
What separates consistently elite performers from those who are occasionally great? Mental training.
While others hope their best performance shows up, you can train your mind to access it reliably.
Through targeted 1:1 coaching and subconscious performance training, we optimize your mental approach to competition:
What We Work On?
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Consistent access to your natural ability under pressure
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Reliable pre-performance routines that prime your nervous system
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Rapid reset protocols for maintaining flow during competition
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Confidence patterns that compound with each performance
Ready to Optimize Your Mental Game?
Most athletes train their bodies to peak condition but leave their mental game to chance.
Elite performers don't.
They understand that consistent access to your ability under pressure is a trainable skill - just like strength or endurance.
Let's have a 15-minute performance optimization call to see if we're a fit.
You'll walk away with clarity on:
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What's creating the gap between your potential and consistency
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How mental training can optimize your competitive performance
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Whether our approach aligns with your performance goals
Train Your Mind Like You Train Your Body
Elite athletes don't leave performance to chance. They optimize every variable.
I work with serious performers using proven mental training methods:
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Subconscious performance conditioning - Training your automatic responses under pressure
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Competition state optimization - Accessing peak performance states on demand
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Mental rehearsal protocols - Programming successful performance patterns
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Pressure adaptation training - Building comfort with high-stakes situations
This isn't therapy or generic mindset work. It's performance optimization for your most important asset - your mind.
Rory McIlroy talks about the power of the the mind: credit- icanflypod
Performance Training Where It Matters
🎾 Tennis Player – Emotional Reset and Routine Training
🏉 Rugby Out-Half – Closed Skill Execution Under Stress
Real performance optimization happens in real environments.
Whether it's a golf course, tennis court, or rugby pitch, I work with athletes in their competitive space to optimize execution under actual pressure.
What you'll see in these sessions:
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Mental training integrated with physical skill execution
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Real-time optimization of performance states
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Competition-specific mental rehearsal and preparation
Because mental training only matters if it translates to measurable performance improvement.
⛳ Pro Golfer – Managing Pressure in Pre-Shot Routine
Meet Rob Kelly — Your Mental Performance Coach
Since 2017, I've helped athletes optimize their mental performance to match their physical preparation.
I don't work with everyone. I specialize in serious performers who understand that mental training is performance training.
📜 My Credentials
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🎓 Masters in Sport & Exercise Psychology
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🏌️♂️ PGA-Recognised Golf Psychology Certificate
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🌀 Advanced Training in Sports Hypnosis
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🧠 Member – European Federation of Sports Psychology (FEPSAC)
👥 Experience That Matches Your Level
From international rugby players to Division 1 athletes, scholarship-bound juniors to elite athletes pursuing personal bests - I work with performers who are committed to optimizing every aspect of their game.
Want to see if we’re a good fit?
Testimonials
"From working with Rob over the last few years, I like to feel I've reached new levels of performance that I knew I had within, yet I did not know how to unlock. Through Rob's various approaches I gained a better self awareness of my thoughts, how I think and ultimately tools to enable me to control my emotions better. All of this enabled me to perform better when I needed to."
Jack Carty, Connacht & Irish Rugby 2018-23